Timing is everything. Muhurta literally means ‘moment’ and a muhurta calculation, drawing on the time-tested principles of Vedic astrology, provides you with dates and times most conducive to advance your projects.

There is a tide in the affairs of men.

Which, taken at the flood, leads on to fortune;

Omitted, all the voyage of their life

Is bound in shallows and in miseries.

On such a full sea are we now afloat,

And we must take the current when it serves,

Or lose our ventures.

                                                ~Julius Caesar Act 4, William Shakespeare

When we are aligned correctly with the karmic ‘tides’ of the universe our intentions will fructify, while bad timing can sink the best of intentions. A good muhurta combined with common sense can go a long way. Whether choosing the time and date for wedding ceremony, business negotiations, launch of a product or advertising campaign timing can make the difference between success and failure.